Last week we talked about the evolution of virtual spokespeople on the Web. While it’s interesting to see how virtual spokes models have transformed from animated text readers to full motion video overlays delivering custom messages, website spokes people serve a real purpose and deliver real results.

The benefits of having a virtual spokesperson on your website range from making your site’s visitors feel welcome to prompting visitors to perform a specific action such as “call us today to place your order” or “download this exclusive, free report now.” When a website’s visitors feel welcome, they’re more likely to stick around or return regularly. When visitors are prompted with a solid call to action, they’re more likely to act on that call. In both cases, having a friendly video spokesperson guiding visitors can lead to increased sales conversions.

Using a Virtual Spokesperson to Welcome Website Visitors

Incorporating a virtual spokes model on your website’s home page and landing pages is similar to having a customer service representative or receptionist greeting customers as they arrive at your place of business. A friendly face, a nice tone of voice, and a warm greeting help put customers at ease and let them know that their presence is welcome and appreciated.

Select an actor or actress with a professional appearance that fits in with your business type or customer base. Working with a professional script writer, you’ll then want to create a welcoming message that connects with the audience while also telling visitors what they can expect from visiting your website.

Using a Virtual Spokesperson to Build Trust

In addition to welcoming visitors, your virtual spokesperson can also build trust with users. Use the virtual spokesperson on informational pages, FAQs pages, and other areas of your site where you want additional credibility. Again, you’ll need a solid script presenting useful information to your site’s visitors as well as a virtual spokesperson with the right image. For example, if your Web page discusses preventing sports injuries, the appearance of a virtual spokesperson playing the role of a sports trainer, physician, or nurse can add credibility to your message and build trust with your audience.

Using a Virtual Spokesperson to Prompt Users to Perform Specific Actions

Your website is likely designed with several elements requiring specific user actions in order to be effective. For example, you may have a newsletter or special report that you use for building an opt-in mailing list. You might have specific pages with strong calls to action. You might have a video that educates and inspires your visitors, prompting them to donate to your cause. No matter what you’re trying to accomplish with your website, you’ve got to get your site’s visitors to those specific areas of the site. A virtual spokesperson can do just that by appearing on your site and guiding users to other areas of your website. Far more effective than a “click here” link, a virtual spokesperson can entice users to perform the desired action as well as explain the benefits of doing so.

By using a virtual spokesperson throughout your website, you can welcome visitors to your site, inform them, build trust, and convince them to perform specific actions. This makes for an engaging, informational experience for your users and translates into increased conversions for you. Make sure to team up with a professional video production company specializing in virtual spokes models.