Houston Search Engine Optimization & Online Marketing Plans
SEO (search engine optimization) and SEM (search engine marketing) are two Internet marketing strategies used to increase traffic to websites, blogs, and other forms of social media marketing. While their acronyms and goals are similar, they represent two different areas of niche marketing that are often used together for maximum impact. When developing an Internet marketing plan, a key area to consider is the effective use of these two search engine strategies.
SEO is a collection of techniques that work together to “optimize” website content for better visibility on a search engine such as Google. Increased visibility on a search engine can translate into increased website traffic. SEO’s objective is to position your website so that when a potential customer enters a term related to your product or service into a search engine, your website appears at or near, the top of the search results – all without paying an advertising fee to the search engine owner. This is known as organic search results.
SEO is the art of editing or rewriting website content to achieve a higher ranking in search engine result pages. The SEO process varies based on your website and your unique Internet marketing strategies and objectives. SEO actions typically include: website setup, keyword research, competitive research, SEO copywriting, tag development (title, meta keyword, and meta description tags), site map creation, link building, website load speed adjustments, and search engine and directory submissions. SEO also involves keyword marketing across any social media platforms your business uses.
SEM (search engine marketing) is a related form of Internet marketing. Like SEO, SEM aims to increase your website’s visibility in search engine results pages. SEM uses both search engine optimization techniques and advertising to achieve this goal. SEM advertising may include paid placements, contextual advertising, and paid inclusions. SEM is a broader term than SEO and can be used to describe various means of marketing a website.
Marketing Team Houston provides a complete range of SEO, SEM, and inbound marketing services designed to pull prospects to your website. Our team consults with you before recommending the best inbound Internet marketing options and search engine strategies for your website.
Are you ready to put SEO and SEM strategies to work for you? Get started on an Internet marketing plan that attracts potential customers to your site by contacting us today.
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