Video Production Process

Captivate, Engage, Educate and Entertain your audience. New visitors will decide within seconds whether they will stay or leave your website. Marketing Team Houston is the answer for impactful video – visitors want to look, learn and buy your product or services. Learn more about our process in the slides below.


StrategyThis is the “Discovery” phase. We help define your objectives and build your presentation strategy. We will position you as the clear, obvious choice in the eyes of your prospects. Here are a few strategy examples:

  • Differentiate from your competitors
  • Offer a solution for your client’s problems
  • Demonstrate your product or service
  • Customer Testimonials
  • Compelling calls-to-action
  • Persuade visitors to visit a landing page/ fill out a lead form
  • Shape the prospect’s buying decision


ScriptOur creative writers will develop a script based on your requests & objectives. You will have the opportunity to review drafts of the script with up to two revision cycles.


Actor/ActressWe offer a super-talented team of actors/actresses who are experts in connecting with your audience. Select the actor who best represents your brand: a variety of styles, ethnicities and accents. Or, you can opt to use your own company representative.


StudioSchedule your shoot! Your video is shot in high definition in our production studio:

  • Three-point studio lighting
  • Chroma-key green screen stage
  • Teleprompter
  • Clean, crisp audio by our skilled production crew


EditingOur Director and Editor collaborate on post-production edits in on our state-of-the-art editing bays to finalize video for delivery. You will have the opportunity to review with up to two revision cycles. Once approved, your video is encoded for streaming over the Web.

Video LIVE

Video LIVEYour video is ready to go LIVE!
Marketing Team Houston will either:

  • Provide the video file, code and instructions for your Webmaster to embed the video into your website
  • Embed the video into your website for you on your server
  • Embed the code into your website on your server and host the video on our world-class streaming video server. It can support millions of simultaneous viewers.