Houston Marketing Development – Strategic Marketing Plans
Just as a business plan guides your business, a strategic marketing plan drives all aspects (including market research, branding, and defining your unique value proposition) of marketing your products and services. A strategic marketing plan is paramount to the successful launch (or repositioning) of a new company, product, or service.
Many new companies or products fail because of a lack of a strategic marketing plan. With no defined value proposition, target market, or branding and vague market research, these initiatives are left to chance. Many businesses don’t budget enough funds to develop and implement a strategic marketing plan and value proposition. Market research and branding are also often underfunded.
A strategic marketing plan is a living document that should be reviewed annually to ensure that your value proposition, branding, market research, and other sales and marketing elements remain aligned and consistent.
Before developing a strategic marketing plan, you should have a deep understanding of:
- Your company
- Your value proposition
- The benefits of your products and services
- Who can benefit from your products and services
- How to sell and deliver your products and services profitably
From there, one option for creating your go-forward process is a Strategic Marketing Workshop, a working session with Marketing Team Houston. We will assess your existing market research, marketing, and value proposition information and identify gaps in key marketing data before fine-tuning your value proposition and developing a custom strategic marketing plan.
The following elements form the backbone of your strategic marketing plan:
- Company, Business or Product Overview
- Company Vision and Mission Statement
- Marketing Objectives
- Marketplace – Market Research
- Market Segments
- Sales Goals
- Product Definition
- Communications Strategy
- Distribution Channels
- Competitive Analysis
- Tactical Plan
- Sales & Marketing Resources Availablility
- Performance Measurement, Evaluation & Adjustment Process
- Keys to Success/Critical Issues
- Strategic Opportunities
Marketing Team Houston specializes in creating and implementing strategic marketing plans and projects, for new companies, new products and services, and companies in transition. Our services cover everything from market research, target market identification, market segmentation, competitive analysis, branding, and value proposition development, to new product and market launches, marketing processes and tools, and strategies to grow revenue.
Isn’t it time to grow with a clearly defined strategy? Schedule your Strategic Marketing Workshop today.
- Video Production Process
- Online Video Marketing
- Website Sales Funnel
- Product Demo Video
- Testimonial Video Production
- Event Promotion Videos
- Trade Show Videos