Testimonial Video Production – Website Videos
Harness the power of your customers’ words with a customer testimonial video strategy. Client testimonials build trust and position your solution as the solution of choice. This type of website video also positions you as the expert. Trust, solutions, and authority from client testimonials add up to better prospects, leads, and conversions.
Client Testimonials: The Power of Words
Before scheduling a video production crew and shooting client testimonials, consider the power of words. Which of the following two statements is more powerful?
- They did a great job remodeling my kitchen. I would use them again.
- Remodel Pro’s cabinet installers performed like true craftsmen. One hinge did not match so they replaced all the hinges so that even the insides of my cabinets looked perfect.
The second statement is powerful because it is specific, not vague. Keep this in mind as you work on customer testimonials. Encourage your clients to be specific. What did they notice? What set your service apart?
In addition to sharing specific insights, having your customers communicate the benefits of your products and services is much more credible than tooting your own horn.
Client Testimonials Build Trust
Future customers want to know that they can trust you. A customer testimonial video is one of the most effective ways to win trust. Good client testimonials will set you apart from your competition.
Testimonial video production and customer testimonial video clips are useful online marketing tools that establish that you can deliver upon your promises. Each customer testimonial video demonstrates that you have already helped others, which is vital in converting prospects.
Client Testimonials Alleviate Fears
Before production begins, consider how a customer testimonial can alleviate fears. Think about the fears that your prospects may have. For example, if they are worried about delays, your video production plan should include customers who were delighted that the project was completed earlier than expected.
Client testimonials overcome objections and alleviate buying fears by showing prospects that you have solved problems and delivered on your promises. As with most promotional videos, the key to effective testimonial video production involves truly understanding your prospects’ problems and fears as well as the benefits that they will receive by choosing your solution. This video format should be focused on highlighting those benefits.
Client Testimonials Drive Sales
Word-of-mouth advertising is a potent, but slow, selling tool. Video testimonials accelerate the process and provide you with greater control over what is said about your service. By accelerating the process with a customer testimonial, you will reap the benefits of word-of-mouth advertising in a much faster manner.
Testimonial Video Production Tips
How do you go about testimonial video production? Should you script each video or let your customers speak freely? Is editing part of production?
Use a professional testimonial video production company to ensure the best production values and a polished product that reflects well on your company. Provide your clients with some talking point guidelines, instructing them to be specific about what they liked about your service. Conveying the right message in a concise yet genuine manner is both an art and a science.
After video production is underway and the customer video footage shot, you will likely need to edit your client testimonials. Remember, you only have a few seconds to capture your prospects’ attention and you must get to the meat of the video quickly. Testimonial video production professionals are skilled at shooting from multiple camera angles and using cutaways to ensure the smoothest, unobtrusive editing possible.
A Houston Texas testimonial video production company, Marketing Team Houston, provides comprehensive customer testimonial video production services focused on benefits. We take the time to fully understand your unique selling proposition and your target audience long before production begins. We work with your clients to produce effective client testimonials that build trust, demonstrate your expertise, and position you as the expert.
- Video Production Process
- Online Video Marketing
- Website Sales Funnel
- Product Demo Video
- Testimonial Video Production
- Event Promotion Videos
- Trade Show Videos