What if you could create a business video that showcases your company, its employees, and its facilities to prospective customers and future employees? You can! By creating a virtual company tour, your customers can see you in action while also learning more about your philosophy, products, and processes.

Why produce a corporate video tour? A professionally produced business video showcasing your organization can personalize your company, satisfy your customer’s curiosity, pre-sell your products, and set you apart from the competition. Consumers are naturally curious about how things are made. A number of television programs such as How it’s Made and Build it Bigger satisfy this curiosity and have proven to be popular with viewers. The How Stuff Works website is also a popular destination. People want to know so why not open the doors to your office and give your customers a peek?

Whether you run a bank, a catering company, a manufacturing facility, or an auto repair shop, creating an online video that takes consumers behind the scenes could be an effective marketing tool. Posting the video online allows customers who are researching similar companies and services to get to know you better. Being able to see your building, your friendly staff, and employees hard at work builds confidence and shows that you’re not a fly-by-night operation with a fancy website.

You can also use the business video tour in your company’s lobby. For example, if your business performs a service behind closed doors, your customers may wonder what goes on back there. You may not be able to take customers out on the shop or manufacturing floor due to safety concerns, but you could take them on a virtual tour.

If your company uses a sales team that asks other professionals for business referrals, having a business video showcasing your company’s location could help build relationships and confidence. These professionals will likely be more comfortable recommending a company that they have seen in action rather than one they’ve simply heard about from a salesperson. A business video can help them to “see” your company. For example, if you run an upscale auto repair shop and your sales team asks local insurance agents to recommend your services to their clients, the agents can personally vouch that your shop has a “clean, comfortable lobby with leather couches and an espresso machine” because they watched your video and saw the lobby.

Other potential audiences for your virtual company tour include attendees at trade shows and job fairs. Use the video tour at a trade show as part of your display, again building confidence and satisfying the natural curiosity people have about how things are made. At a job fair, you can use your business video to show job candidates your facility and how you work.

How long should your business video tour be? Avoid the temptation of creating a documentary about your company because few people are that interested. Instead, keep the video short and professional. If you’ll use the video online, consider breaking it down into individual videos covering different departments or areas such as: reception, call center, accounting, warehouse, and so on. Doing so allows viewers to pick the areas of interest to them. You can also design your DVD with menus for each department, again giving viewers a measure of control over which segments to watch.

Creating a business video that takes customers on a virtual tour of your company serves many purposes including building confidence and distinguishing your company from the competition.