Improving Video Search Results

In earlier blog posts, we talked about how your site’s videos can enhance your search engine efforts. For example, a page embedded with optimized video could be listed in the results pages twice – once for text and once for video. As more sites integrate video, ranking well in the video search results isn’t as easy as it used to be. After all, more competition means there’s less room at the top. To combat this, you’ll need to adopt some stronger strategies to help your video rank well in the search engine results pages.

Continue Using Standard Video Optimization Techniques

Continue using video optimization techniques such as using keywords in the video’s title and meta tags. This is standard practice and easy to do. By incorporating your keywords into your embedded video files, you are also telling the search engines what the video is about.

Start Using Traditional SEO Techniques to Promote Your Video

You’re likely familiar with the power of anchor text and incoming links. In fact, you may already be optimizing your website by linking to it from other sites. Link building using keyword-rich anchor text is one of the best ways to get a page ranked for the given keyword phrase. If you want your video to rank well in the video search results, start building links to it.

For example, if you’re already writing and submitting articles to article directories, consider launching an article marketing campaign around your video. Some article directories allow you to include two different links in the resource box. Use one of those links to link to your video, making sure to use keyword rich anchor text so that the search engines are crystal clear on what your Web video is all about.

Continue Developing Professional Web Videos

Online video is popular for a reason – it’s far more visual than text. As the mobile Web grows and 3G and 4G technologies become more widely adopted, Web video is going to become even more important to your site than it already is. What if you could add just two short videos to your site a month? This time next year, you would have 24 Web videos working their way into the video search results pages. You’d also have 24 Web videos engaging, converting, and nurturing your prospects.

Developing and optimizing Web video is becoming more important than ever. Investing in professional video production and creating an online video marketing strategy should be on your radar if it’s not already.

Have we missed any tips for boosting video search results? Share your tips in the comments section below.