Adding a video spokesperson to your website requires a basic understanding of the video production process. After all, a video spokesperson needs a script to follow and must be filmed and edited. In general video production is broken down into three stages: pre-production, production, and post-production.
Video Spokesperson Pre-Production Tasks
Think of pre-production as the planning stage of the video production process. During this time, you’ll need to: consider how you’ll use the video spokesperson throughout your website, write the script, cast the virtual spokesmodel, and schedule production.
- Planning the virtual spokesperson’s role – A successful video spokesperson implementation begins with a plan. Where will your virtual spokesperson appear on your site? What will she talk about? What type of person should play the role? Which demographic will you try to reach?
- Writing the script – Once you understand the video spokesperson’s role, it’s time to write the script. You’ll use a portion of the script during auditions and then later during filming.
- Casting the video spokesperson – If you are not planning on being on camera yourself, you’ll need to find an actor to fill the role. Many video production companies have demo reels of local video spokesmodels that you can view or you can hold open auditions.
Video Spokesperson Production Tasks
Once the plans have been made, the script written, and the talent hired, it’s time to move into the production stage of the process.
- Lighting, staging, and sound – Filming should take place in a video production studio where you’ll have full control over lighting, staging, and sound. Virtual spokesmodels are typically filmed in front of a green screen which is later filtered out of the shot, allowing the video spokesperson to appear as an overlay on your website without distracting backgrounds.
- Rehearsals – While many video spokespeople will prepare for the shoot on their own time, allow plenty of time before shooting begins to rehearse the script and fine-tune its delivery.
- Filming the video spokesperson – Finally, cameras roll and filming begins. It may take several takes before everyone is satisfied with the delivery. Even if the video spokesperson delivers a flawless delivery the first time, shoot several additional takes as a backup.
Video Spokesperson Post-Production Tasks
Now that filming is complete, it’s time to head into the editing room to select the best scenes and complete the production. If you’re paying for editing time by the hour, view the videos at your own location and take extensive notes so that you can limit the amount of time spent in the editing bay.
- Editing the video – You’ll work with a video editor to select the best scenes and piece them together.
- Overlaying the video onto the website – Once the video spokesperson’s scenes have been selected and edited, the video production company will package the video for your website. On your end, you’ll simply need to copy and paste a line or two of code into your website. Once the code is embedded, your virtual spokesmodel will appear on your website.
Like any video production, adding a virtual spokesperson to your website involves pre-production, production, and post-production tasks. Hiring a reliable, professional video production company ensures your success.