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Houston, Texas: Bigger, Better, and Bolder
Like just about everything in Texas, Houston is big. Some may even say it’s better and bolder than other cities. Take a look at what makes Houston, Texas special and you may say so too.
How big is Houston, Texas? In terms of area, it’s massive at 627.8 square miles. The bulk of its area is land with 27.9 square miles of water. In terms of population, the city itself is home to 2.1 million people (as of the 2010 census). The urban area of Houston has over 4.9 million people while the metro Houston, Texas area has over 6 million residents. People who live here are commonly refered to as “Houstonians.”
Unlike the bulk of Texas, Houston, Texas is not part of “Tornado Alley” though the occasional tornado is sometimes spotted. Houston is known for its mild winters with its coldest month, January, averaging a high of 63 degrees.
Houston, Texas does not have formal zoning regulations (it’s the nation’s largest city that doesn’t have them). However, Houston’s land use and other covenants have guided its development. For example, the size of single family lots is mandated by the city as are parking requirements. In 2009, Houston, Texas had the healthiest housing market in the United States, a noteworthy accomplishment considering the nationwide housing crisis.
The Houston economy is powered by a diverse mix of industries including: natural resources for energy, construction, manufacturing, transportation, technology, hospitality, aerospace, financial services, education and health services, and tourism. Major sports teams in Houston, Texas include the Texans, Astros, and Rockets.
The Houston arts scene is also robust with nine major performing arts organizations and six performance halls in the Houston Theatre District. Permanent opera, ballet, music, and theatre groups are just the beginning. The Houston Theatre attracts concerts, tours, Broadway shows, and exhibits of all types.
Better Product Demos and Testimonials Begin with Better Video Production
When it comes to producing better product demo and testimonial videos, better video production is a must. In fact, all videos begin with video production. With product demos and testimonial videos, you have the added challenge of time. Viewers simply lack the patience for watching long videos online and your video production must acknowledge that.
The ideal length of time for a product demo video depends on the product and whether or not you’ve built trust with the viewer. Ideally, you should address length in the planning stages of video production. The editing stage of video production provides you with another opportunity to trim length.
Why is the length of your video so important? It’s all about engagement. No matter how brilliant your video production planning may be, if the video is too long, the audience will drop off. In general, you have about 30 to 90 seconds before audience drop-off becomes significant.
The same is true of client testimonial video production. Keep your testimonials short to ensure that viewers get the message. No one wants to watch a ten minute testimonial but interested prospects may be willing to spend 30 seconds or so.
In addition to the length of your video production, the content must engage viewers. With a product demonstration video production, focus on the challenges and problems that your prospects face, what happens if those problems and challenges are not solved, and your solution (how your product solves these problems and challenges). In addition, your video production should emphasize the benefits your prospects will receive when adopting your solution.
For client testimonial video production, words matter. The video production should focus on building trust and allieviating fears. Coach your clients throughout the video production by suggesting that they use specific language. For example, instead of “I loved the service” ask your client to explain what they loved about the service.
