Video Production Improves SEO and Connects with Executives

Video recording studioIs video production a part of your online marketing strategy? If not, you may want to revisit your strategy in order to take advantage of online video trends. The Internet has evolved from its early low-resolution video days to a full-blown multimedia delivery system capable of delivering high-definition quality video on demand. While you’ll still find plenty of homemade videos featuring silly cats on sites such as YouTube, you’ll also find professionally produced business videos on corporate websites and video sharing channels alike. Your competitors are taking notice of these trends and prioritizing video production.

Video Production Helps You Reach Executives

Recent research by Forbes Insight reveals that if both video and text are available on the same page, 59% of senior executives prefer watching video instead of reading text. In addition, Forbes Insight found that 80% of executives are watching more online video today than they were a year ago. By adding video production to your online marketing mix, not only can you take advantage of the medium to communicate your message, you can reach executives using their preferred format.

In order to be effective, your video production should align with the needs of your executive audience. For example, think about why they might prefer to view a video production instead of read a lengthy block of text? Time is certainly part of the equation which means your video production should be considerate of the viewer’s time – that is professionally produced and to the point. Videos are also highly visual and can be much more engaging than plain old text. Depending on what your video production is trying to accomplish, you may want to add graphics and charts, product demonstrations, company tours, employee spotlights, customer testimonials, and so on.

Who is Using Video Online?

With 80% of executives tuning in, marketers are taking notice. In fact, according to Social Media Examiner, 76% of marketers planned on adding video to their sites and made it a higher priority than Facebook, Twitter, and blogging.

Video production can play a role in these other marketing channels as well. For example, you could create a video blog, YouTube channel, or even post some of your videos on your Facebook page. Some companies may even create separate video production plans for each distinct marketing channel with shorter teaser videos placed on social media sites and longer, more informative videos destined for their websites. Email campaigns integrating video production are also an option.

Video production companies such as Marketing Team Houston in Houston Texas help businesses of all sizes produce professional videos designed specifically for the Web, social media channels, and email campaigns. With numerous channels and options available, it’s smart to partner with a professional video and marketing company to ensure a strategic, well-conceived approach.

Video Production and SEO

While reaching executives using their preferred medium and keeping up with the competition are two compelling reasons to add video production to your online marketing strategy, they’re not the only reasons. Video production can also enhance your search engine optimization efforts. For example, Forrester Research, a major market analyst firm, recently found out that with proper optimization, video increases the chance of a top ten Google result by 53 times.

With a huge business audience tuning in and preferring video to text, multiple delivery channels, and the added bonus of improved search engine rankings, adding video to your marketing mix makes sense. Most of your competitors see the value and have already prioritized online video production. Are you ready to make the move?

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