Social Media Video: Houston Businesses are Taking the Next Step

Houston, Texas is a global city that is powered by several important, and diverse, industries. Oil and energy, aeronautics, manufacturing, transportation, and health care are among its biggest players. Houston is also the largest Texas city and the nation’s fourth largest city. The 2010 census reveals a population of 2.1 million people in Houston’s roughly 656 square miles of real estate.

In addition to powerful industries – and numerous Fortune 500 companies – Houston, Texas is home to several important academic institutions including the University of Houston

Texas (which is one of the Top 50 American Research Universities), Rice Univerisity, Texas Southern University, the Houston Community College, and Lone Star College. Texas Medical Center, a vast health care complex making its home in Houston, Texas, also features two medical schools and four nursing schools as well as specialty colleges covering health care careers such as public health, pharmacy, and dentistry.

As with many institutions in Texas, sports plays a major role in the Houston, Texas community with professional and amateur teams alike. Well-known professional teams include the Houston Astros, Rockets, Aeros, and Texans.

As far as traditional media goes, Houston, Texas is primarily served by network-affiliate television stations (KTRK-TV, KPRC-TV, KRIV-TV, and KHOU-TV), public broadcasting stations (KUHT, KUHF, and KUHA), one major daily newspaper (the Houston Chronicle). Its public television station, KUHT or HoustonPBS as its known, is notable for being the nation’s first public television station.

While traditional media continues to serve residents and businesses in Texas in various capacities, social media has emerged – and it’s going strong. In March 2012, the Houston Business Journal announced its participation in the “Social Madness” corporate media campaign. This challenge encourages businesses in Houston, Texas and other cities to grow their social media presence. And many are up for the task with some Houston, Texas social media marketing companies adding social media video to the mix.

Social Media Video Makes Sense

If your business is one of the 61 percent using social media, video is the logical next step. Social media video can drive more traffic, engage visitors, build brand awareness, and increase loyalty. Any social media marketing company knows strategic placement allows you to reach users where they’re spending most (over 22 percent) of their time online.

Social media marketing companies recommend adding social media video to the mix because American video viewers stream an average of 201 videos each month. Whether the video has been produced by a social media marketing company or not, when users share videos, they become advocates for your brand.

Any competent social media company understands that online video consumption is hot. The big players are: YouTube, Google (which owns YouTube), and Facebook. Unfortunately, not all social media marketing companies have the combination of video production and marketing expertise to truly leverage social media video.

Marketing Team Houston is one of Houston’s social media marketing companies that does. As a social media company, Marketing Team Houston brings in-depth, real-world marketing expertise and understands the role of social media in building relationships, connecting emotionally, and ultimately converting prospects into customers. As a social media marketing company with extensive video production expertise, Marketing Team Houston has the tools to convey your unique selling position through social media video.

Why choose a run-of-the-mill social media company, when you could choose a full service social media marketing company that specializes in using social media video to convert more prospects into customers and more customers into advocates for your Houston business?

Marketing Team Houston is much more than your average social media company. Ready to take your social media video efforts to the next level? Get started.

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