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Inbound Marketing Campaigns … Attracting Self-Qualifying Sales Leads
Inbound marketing is all about clearly delivering the right message to the right people at the right time (when they want to hear it). This attracts self-qualifying sales leads, which increases the number of leads you’re able to convert into customers, and reduces your cost per sales lead. Sound interesting? Read on . . .
Your prospects have become virtually immune to the countless advertisements that bombard them on a daily basis. Typically a prospect must be exposed to your message 7 to 9 times before they even start to remember it. So, getting your message to stick does not happen based upon one action, taken one time; but rather through a series of carefully coordinated steps, taken regularly. This campaign approach is both an art and a science. Our campaigns offer a range of options empowering you to leverage content marketing, website sales funnels, SEO, social media, video production, and PR to generate sales leads, increase your market share, and build brand loyalty.
Traditional, out-bound marketing has become much less effective and the cost per sales lead has increased dramatically. Today’s digital marketplace requires a more cost effective approach … in-bound marketing, which is a pull rather than a push strategy. It’s all about clearly delivering the right message to the right people at the right time (when they want to hear it). This attracts self-qualifying sales leads, which increases the number of leads you’re able to convert into customers, and reduces your sales effort.
One Size Does Not Fit All
Effective marketing requires ongoing, agile strategy and planning tailored to your specific business goals, challenges, and market conditions. Many agencies offer pre-packed service plans that end up cramming a square peg in a round hole. Our solutions adapt to your changing needs and fit your business like a well-tailored suit.
Every business is unique. We work closely with our clients to truly understand their business. Often many agencies learn just enough to win your business and get a project out the door. In fact by the time your marketing campaign is well underway, our team may know as much about your business as many of your own employees.
Combining this understanding with our proven marketing processes and some of the most talented marketing people in Houston, our clients make money. With a complete range of services and experts that span strategic marketing, video marketing and Internet marketing we not only deliver great ideas and solutions but also implement those ideas with superior results.
1. Building Your Game Plan
• Competitive Positioning
• Marketing Win Strategy
• Road Map To Success
2. Setting Up Your Campaign
• Initial Implementation
• Lead Generation and Conversion Tools
3. Driving Your Campaign To Success
• Ongoing Marketing Campaign (Retainer)
• Agile Quarterly Game Plan (Alignment of marketing activities with your quarterly business goals)
Let’s take a detailed look at this process.
A Game Plan is the foundation for your entire marketing campaign. Consider it your roadmap for success. We’ll work with you to turn your business goals into marketing goals and clearly communicate your value proposition to your prospects. Then, we build a complete marketing strategy to attract, convert and nurture your prospects. So you can achieve your goals and grow your business.
Game Plan Consulting Session:
Marketing Team Houston consultants will collaborate with your key business and marketing decision makers to explore:
• Typical demographics of your target market
• What problem do your prospects need to solve?
• What challenges do they face when trying to solve this problem?
• What are the consequences if the problem is not solved?
• What benefits do your prospects hope to realize when the problem is solved?
• What is your solution to your prospects’ problem?
• What are your prospects’ other choices for a solution? (Your competition)
• How is your solution different, or better, than your competition?
• Three reasons to justify why your prospects should choose your solution over your competitors.
Everyone will contribute to the conversation with a slightly different perspective, and when these ideas and diverse viewpoints are openly discussed in a collaborative spirit the synergy generates valuable results. Time and time again these consulting sessions have provided business-growing revelations for our clients.
Marketing Team Houston utilizes this valuable information to craft your sales lead conversion strategy, and empower you to effectively connect with your target market.
Included In Your Game Plan:
• Initial Game Plan:
• Quality Lead Identification Statement
• Analysis of Your Current Marketing Approach and Results
• Identify Your Key Differentiators
• Competitive Positioning
• Clearly Define Your Value Proposition
• Marketing Strategy for Consistent Messaging
• Review Your Current Pricing Strategy
• Review Your Current Sales Strategy
• Review Your Company Goals
• Review Your Company Resources
• Identify Information Gaps for All the Above Items and Decide How to Fill Those Gaps
• Recommend Strategic Next Steps
• Prioritize Marketing Deliverables
• Clear Road Map for Effective Planning, Project Management and Budgetary Control
Agile Quarterly Game Plan:
For a game plan to be effective it must be agile. Every quarter we will collaborate with you to align your marketing campaign activities with your business goals for the upcoming quarter. This is how we keep our services responsive to your needs. Key areas of focus for business growth are:
• Sales & Marketing Alignment
• Sales Lead Generation
• Sales Close Ratio
• Increasing Number of Sales per Client
• Increasing Revenue per Transaction
• Margin Improvement
Timeframe:
• Game Plan Development Consulting Session:
• 4 Hours
• Turn Around Time for Initial Game Plan:
• 20 Business Days
Pricing:
• Initial Game Plan:
• $1,900.00
• Agile Quarterly Game Plan:
Your quarterly Game Plan is included in your Monthly Retainer services.
Implementing your Initial Game Plan and developing all the tools you need to successfully execute a powerful inbound marketing campaign.
Set Up Phase Implementation Services:
Every business is unique, and so are their Game Plans. Bringing your plan to reality requires efficient and effective execution. You’ll have some of the most talented marketing people in Houston driving the successful implementation of your Game Plan. Your implementation recommendations may include some of the following services to tailor your campaign to your specific needs. Pricing will be provided based upon the scope of your tailored solution.
• Branding (Logo, Tag Line, Corporate Identity)
• Website Development
• Website Modifications & Updates
• Mobilization of Your Website
• Development of an eCommerce Website
• Search Engine Optimization (SEO)
• Pay-per-Click (PPC) Campaigns
• Local Search Optimization
• Website Sales Funnel
• Professional Social Media Community Management
(Create Content, Post, Monitor, Engage)
• Blogging (Set-Up, Create Content, Post, Monitor, Engage)
• Professional Writing
(Blog, Social Media, eBooks, White Papers, Success Stories / Case Studies)
• Lead Generation and Conversion Tools
• Design & Implementation of Calls-to-Action
• Creation of Landing Pages
• Cloud Based Marketing Automation
• Lead Nurturing Campaign Development
• Video & Animation Production (On and Off Web)
• Sales Collateral (e.g. Brochures, Videos, etc.)
• eBook and White Paper Development
• Visual Content Creation (e.g. Infographics, Sales Presentations)
• eMail Marketing
• Graphic Design (Print and Digital Media)
• CRM Integration
• Setup Workflows, Lead Segmentation & Lead Scoring
• Training
Pricing:
Your Game Plan is unique and so is its implementation.
Pricing is provided based upon the scope of implementation services.
Effective marketing requires agility. Many agencies offer pre-packed service plans that fail to adapt as your business goals adjust to the market. Our solutions adjust to your changing needs and fit your business like a well-tailored suit.
The examples in the next tab will provide insight into typical retainer scenarios and the value they provide. Every quarter we will collaborate with you to align your marketing campaign activities with your business goals for the upcoming quarter. This is how we keep our services responsive to your needs.
- 12 month revenue growth goal of 10% to 15%
- Limited budget, but realize the importance of inbound marketing
- Sales team that needs more qualified sales leads
Clients at this level typically have 15 to 30 employees. They may have 1 to 3 salespeople in-house. Generating leads from their Website is just starting to become a priority.
Finding enough hours in a day for content creation, keeping up with social media, blogging and running effective lead generation campaigns is a challenge for this type of client. We take those worries off their plate to make the transition into inbound marketing a positive and profitable experience.
Ongoing Site Optimization
(8 Targeted Keywords and
8 Optimized Pages)
Ongoing Off-Site SEO Link Building
Lead Generation and Conversion
(Sales Funnels)
Blog Management (4 Posts / Month)
(Create content, Post, and Internal Links)
2 Promotional Campaign Offers per Year
Promotional Content Creation
(e.g. eBooks / Whitepapers)
2 Professional Videos per Year
Call-to-Action Buttons
Landing Page / Cloud Based Marketing Automation
Lead Nurturing
(eMails and Website Content)
Professional Social Media Community Manager
Social Media
(2 hours of interaction per week)
Social Media Content Creation
Press Releases
- 12 month revenue growth goal of 15% to 25%
- Have tried inbound marketing, but need a boost to achieve their goals
- Sales team that needs more qualified sales leads
Clients at this level typically have 15 to 50 employees and an established in-house sales team. Website is not producing the desired volume or quality of sales leads.
Marketing Team Houston will provide advanced inbound marketing services including: Website sales funnel lead generation, video production, professional social media community management, and cloud based marketing automation.
Ongoing Site Optimization
(8 Targeted Keywords and
8 Optimized Pages)
Ongoing Off-Site SEO Link Building
Lead Generation and Conversion
(Sales Funnels)
Blog Management (8 Posts / Month)
(Create content, Post, and Internal Links)
Guest Blogging on External Blogs
(6 per Year)
4 Promotional Campaign Offers per Year
Promotional Content Creation
(e.g. eBooks / Whitepapers)
2 Professional Videos per Year
Call-to-Action Buttons
Landing Page / Cloud Based Marketing Automation
Lead Nurturing
(eMails and Website Content)
Professional Social Media Community Manager
Social Media
(2 hours of interaction per week)
Social Media Content Creation
Press Releases
- Aggressive shift in revenue growth desired (Over 25%)
- Ready to take their marketing to the next level with advanced lead generation and conversion techniques.
- Sales team that needs high quality / sales-ready leads
Clients at this level typically have an established in-house sales team. Their focus is not just generating leads, but rather high quality / sales-ready leads … and a lot of them.
Marketing Team Houston works with this type of client to leverage Website sales funnel strategies to attract self-qualifying prospects, convert them to sales leads, improve the sales close ratio and shorten the sales cycle.
Ongoing Site Optimization
(25 Targeted Keywords and
25 Optimized Pages)
Ongoing Off-Site SEO Link Building
Lead Generation and Conversion
(Sales Funnels)
Blog Management (8 Posts / Month)
(Create content, Post, and Internal Links)
Guest Blogging on External Blogs
(12 per Year)
6 Promotional Campaign Offers per Year
Promotional Content Creation
(e.g. eBooks / Whitepapers)
4 Professional Videos per Year
Call-to-Action Buttons
Landing Page / Cloud Based Marketing Automation
Lead Nurturing
(eMails and Website Content)
Professional Social Media Community Manager
Social Media
(2 hours of interaction per week)
Social Media Content Creation
Press Releases
Our services are always customized based upon your needs.
